“What a difference a chance meeting with John Haak, known as The Airshow Guy, has made to our business. We were first introduced to John at an airshow convention workshop over 5-years ago. As our Airshow Team from the Marine Corps Air Station Miramar listened to John, they found that he understood the business and what he said really made sense. We liked the concept of customers being more inclined to buy tickets early in advance if they could print the tickets themselves and still save money after the fees.

Our previous system (the largest in the industry) basically hit a plateau and we were looking for that “spark”. The marketing arm of our team was intrigued by the data available from the ClicknPrint system and our Business Manager loved the idea of early reporting. However, no one told us we were going to see a 50% increase in sales! That’s right, from mid-6 figures in total sales to well over 7 figures in the first year. And it has stayed there! We had a modest increase the second year and “higher revenues, lower numbers” last year, but we encountered weather issues.

Our challenge now is to effectively leverage all of the incredible data the ClicknPrint system tracks for us. We have already incorporated the data into our sponsorship information packets. Now we can show our current and future sponsors where our fan base comes from (37 states and 4 foreign countries) which has given us a strong position in national marketing boardrooms.

As we approach our 4th year with ClicknPrint, we will be able to really dig into the hard data instead of just running our airshow on “gut feelings”. We love the way we can see data at the individual fan level. Determining what time and what days our customers buy tickets are perfect for radio and television media buys. It is also incredible how valuable the past and current data values are for logistical planning of traffic, parking, food sales, selling staff and even security.

As we build on the past data and compare it with this year’s sales, we find the accuracy is uncanny. I would have been happy with just the data, or just the revenue increase, but I will certainly accept both with open arms.”


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